What BP is about is stated by a single line:
Now we look homeward. The GTVA 14th Battlegroup will spearhead the effort to re-establish contact with Earth.
Which tells me exactly nothing about content of BP, but "it's about the same stuff as every other post-capella campaign". Rest is a list of features and generic advertisement battutaspeech. I wrote tons of similar stuff in my life... What's the situation of Series Ressurecta? It's exactly the same.
Because we certainly want to avoid straightforward explaining what's the content of SR campaigns. Instead, we provide hints for potential players to gather, then take their individual guessing games. But if you insist, I'm glad to explain. In Eyecandy thread, we show FS1 ships, weapons with some new things like new shivan assets. On the logo, potential player see HoL emblem and second, potentially shivan shape suggesting one campaign centered around HoL and second centered around Shivans. Pictures often say more then words.
In Development Blog I announced some things: Uhuru in service of Adhara Coalition and ship designs of Regulus Syndicate. The possible implication for this campaign are: There will be 2 terran factions interacting somehow. I posted Shivan screenshots... So Shivans will be involved. Description is purposely vague, because obvious descriptions are spoilers.
To summarize our promotion model: We have cool stuff, come, play and see for yourself.
And you sound like you don't understand. As you call it "rather dickishly". In fact I know that you exactly understand this way of introduction because it's similar to BP model. For this reason your manner of posting seems to be provocative... But I bet you are're also aware about it. Pardon me, but I do not wish shinenigans of dicktutta here. Cooltutta with his usually valuable merits is, on the other hand, welcome with open hands. Just like input, feedback or meritoric critique of every human being in the world.