[Polpolion]

How do you guys go about doing this for your campaigns? I'm in the process of re-writing the description for my TC, but a lot of major selling points of the games also seem to be things that if put in the description would ruin the plot of the game. Anyone else ever in these kinds of situations ?

[Darius]

When writing the description, leave enough out so that the reader is able to use his imagination to fill in what's not being told. Think of how movie trailers are constructed: a brief run through of the themes of the movie, followed by some teaser visuals that allow viewers to reconstruct the possibilities of the movie in their imagination.

Screenshots are worth a thousand words too.

[Ransom]

If including the major selling points in the description would ruin the plot, then don't. Focus on selling your campaign's initial situation rather than what comes later. Most people like surprises.

[haloboy100]

When writing the description, leave enough out so that the reader is able to use his imagination to fill in what's not being told. Think of how movie trailers are constructed: a brief run through of the themes of the movie, followed by some teaser visuals that allow viewers to reconstruct the possibilities of the movie in their imagination.

Screenshots are worth a thousand words too.

Of course, every so often, a movie preview comes along and gives away the whole story...

[Kie99]

This is a fantastic example

Rocky IV trailer