Very exciting, but not very surprising.

The modern Martian surface is extremely inhospitable to liquid-phase water, but it does sometimes and someplaces get warm enough to exist temporarily, especially if it is briny. I think a lot of the planetary scientists were pretty confident that the streaks were associated with water, but it's nice to now have very strong evidence to show it. And of course the implications for life on Mars, past or present, is obvious.
I just really hope the media doesn't present this as to make people think of it like a stream on Earth.

The flow is essentially entirely subsurface, more like a percolation.