Actually, I think if they don't focus on hybrids and just make very efficient gas powered cars, they could make a lot more.
Frankly, I agree. I'm not terribly impressed by the current incarnation of hybrids. They are better than a lot of the alternatives, but the whole concept was castrated at birth. I like the idea of having an electric drive with an internal combustion generator on the same vehicle. I do NOT like the idea of having the combustion engine pull double duty as a secondary drive when the electric one can't cut it. That makes the system far too complicated and introduces inefficiencies that chip away at the whole point of having a hybrid in the first place.
What I
really want to see is a "hybrid" with a turbine generator and purely electric drive. The great thing about turbines is that you can run them extremely lean, especially in a constant-load situation. If all it is doing is charging a battery or ultra-capacitor, it should be able to run a fixed-speed fixed-load for optimum efficiency. Run lean enough, the flame temperature becomes low enough that nitrogen chemistry isn't as big of a problem and your NOx emissions go way down.
Don't tell me we don't have electric drives that can keep up with normal street and highway driving demand unassisted. I've seen racing electric cars that will kick a normal street car's ass clear into next week.