This is the kind of advertising that puts me off. The latest things prior to this that have caused me ire have been Bulletstorm and Rango, who's annoying, intrusive ads have made sure that I wouldn't be purchasing them, although chances are I probably wouldn't have, anyway. But this is a game which is firmly in my preferred genre, and now they're actively pushing me towards either not playing it or pirating it rather than buying it because of **** like this. I just couldn't justify giving money to a company who make an effort to spam my forum - and consider - we've only gotten one of these (well, 3) but there must be larger forums which have gotten multiple people trying to get clicks, and potentially dozens of these sorts of topics.
I dunno, maybe I'm in the minority, but I would have thought they could have come up with a better system that wouldn't alienate their potential user base.