Josh, it's not saying racism that is divisive, it's saying only that black lives matter that is divisive. It literally divides people into two groups, and it even labels those two groups 'lives that matter' and 'lives that do not matter'. It should be pointed out that included in that second group are (non-black) women, Latinos, Asians, every poor person who is not also black, literally every person who is not black. If 90% of police brutality cases are of black people, then it's appropriate to spend 90% of the energy perusing those cases, so it's not like I'm saying we should be looking for the one white guy to promote as much as the 9 black guys. I don't think it's appropriate to take police brutality and turn it into racism, because now my life doesn't matter, so why should I care? I guess you don't need my inconsequential support. Think of it as a marketing/message problem, this is not an inclusive way of doing things. What is your objective? Is this the best way of achieving this objective? Could anything about it have been done better? It's probably too late to possibly change any of this, but it's good to learn from your mistakes so you can do better the next time/if you get another chance even if you have to stick with something suboptimal in order to try and get as much good out of it as you can because you're basically locked in to it due to momentum. I just look at this whole situation and I weep for what could have been, the missed golden opportunity, this could have been a amazing unifying movement but then it got turned around into... this. why?