It may well just be that "COD hatred" has become mainstream. Battlefield has become "We all hate COD so we will love Battlefield". Proof? Just read the comments on the trailer.
I guess if you want to keep your hipster status, I think it's high time you start saying that COD is the ****, and that Battlefield is just popcorn for the stupid masses who cannot understand true artform. Swap in two years to keep being ahead of the game.