I love what you call his "smarm". but obviously, YMMV. I mean, I was also into Plinkett's weirdness when his first star wars / star trek review videos came out and I know a lot of people were put off by it. It's self-aware smarm and self-deprecatory, so it's fine by my book. It also has a spec of being a commentary on vlogging itself, and that makes me smile a bit too.