Not terribly scary if you already seen the ring. Next time, after finding video on msn, find on youtube, and then embed here. The forums allow for this now. It works great too

In my own opinion the commercial doesn't terribly make too much sense. Their tires worked, but their target hit them anyway

The commercial suggests that your tires work so good, that what you were about to hit from being unable to stop, will go ahead and hit you itself. I guess crash rule physics were defined. If you didn't hit what you were destined to hit, then it will commit suicide impacting your car as hard as it can.
Go watch onemanonejar next. **** it, i'll make one up, onemanonegerbil. In hollywood, A cheap scare is a cheap scare (event horizon is full of them). Other scares are not only scary, but of endurance; also more effective time and time again versus cheap scares.