Well, if they google, Freespace Watch is 8th on the list. Hopefully they'll find the forums there, ask around, see that VWBB sucks, and get sent here by someone.
Of course, I found Twilight I think as the first Freespace thing I ever searched for somehow, then got led to MT's site, then borwsed the VBB before it was buletin (or whatever.. when it was just one big page with topics down it, not like an actual board) browsed there, signed up.. blah blah blah and so on. )
bottom line, hopefully the n00bs will be smarter than I was...

EDIT: Or of course they happen to browse down 3dap's hosted list or see a reference to HLP via freespace. Not that that's the most likely path here....