Celebrity big brother.
8 'famous' (read; c-list, desperate for a career break to fuel their hard drugs habit before they are forced to do German scat porn) celebrities are placed inside a house under constant TV supervision. They are then brutally beaten until they are incapable of independent thought or opinion (i.e. for about 2 1/2 minutes).
For the remainder of the series, the contestants are employed as slave workers making cheesy DFS and Dixons commercials, facing a public vote. The losers will face a severe sodomising by Dale Winton with a broom, and the winners will avoid this fate and instead be sodomised by a broom wielded by Noel Edmonds.
First contestants; that annoying Barker women who does Dixons ads, Ainsley Harriot, that bastard responsible for the Crazy Frog noise (or CEO of Jamster; as long as someone suffers. ****s), Gillian (I got rich selling **** to gullible americans!) McKeith Phmyarseitisyoufilthylyingslag, Jordan (and Peter Andre; so that'd make it 3 tits for the viewers) and, I dunno, Vanilla Ice or somebody. Oh, and obviously some of the more annoying soap stars.