New bullshot!
Actually, it occurs to me just how completely inane and pointless having high res jersey textures is. You will never, ever, zoom in that close on a proper game, after all. Likewise, the faces aren't all that impressive for similar reasons (plus, they're probably the high-poly ones created for close up views like cutaways - where most of the players are strategically positioned too far away to notice; they've been using that trick for about 6 years now).
So it's not really gobsmacking, or anything. A straight standard evolvement, I guess; about what I'd expect from (for example) the shots of the Unreal 3 engine, for example; I'd expect at 'game' range (i.e. the zoomout where it is playable), it'd be the same as the previous shots, and it'll lod in higher res maps and higher poly models when in close for replays, or perhaps subs, or whatever pullaver goes on in American Football.
Although if that crowd is all 3d mapped & animated peeps - I will be impressed.
It does, though, nicely illustrate how complete bollocks EAs original ads were. I believe the quote was '60-second preview of the photo-realistic graphics and heart-pounding football intensity that is the essence of Madden NFL football' for that.