Hmm... Well, when i design stuff I just like to have fun. Meaning some freaky, flashy, or just simply sharp designs go around. For some reason... I like wings with lots of protruding stuff. When it comes to capital ships, guns guns and more guns with my signature Blue and White color scheme!
I start out drawing a concept and practice the drawing in phases I call 'Generations'. For instance: first concept 'First Generation', second concept 'Second Generation' ect ect. Once I got the overall design plotted I model. Once, twice, until I'm satisfied. Some designs took me up to 4 remakes to be satisfactory. Btw, creativity and originality go along very well and stand out very well.