kara, every company does something like that. I was just reading the Wikipedia article about Spam (don't ask
), and they're quoted as saying that they'd like people to use all capital letters in referring to their product, so as to preserve their brand name. Obviously, no one does this. (Interestingly enough, Hormel doesn't really mind the use of the term "spam" for the electronic variety, so long as it's lower-case.) At any rate, I happened to read the LEGO Wiki article, and while it had the same quote that you posted, it also noted that most fans really wouldn't care, and that "Legos" is commonly used, no matter what its accuracy. The way I see it, "Lego bricks" is probably the correct term, but I use "Legos" as a shortened version of it. After all, a single brick is a Lego component, or one Lego. Many of them makes many components, or Legos. The term Lego is pretty much synonymous with Xerox, Kleenex, or Band-Aid; it's a brand name that's become synonymous with the actual product, even with the products of competitors. As such, the use of the term "Legos" to refer to multiple Lego-brand building elements seems perfectly natural. Besides, I was probably at my wisest at six years old, so I'm sticking with my judgment back then.
At any rate, enough of this half-assed argument. Props to Petrarch for his superior modeling skills, unless he threatens me with death again for perpetuating a pop language phenomenon.