and I thought I derailed threads....
Notice it's Rockstar San Diego, not Rockstar North. North's always put out the GTA series, IIRC. So, I'm betting this is one of thier little quirky side-projects, sorta like the game that was released based upon a cult-classic movie, that from what I could see, didn't get much praise or attention. I honestly don't know why a cult-classic themed game would sell well unless it was revolutionary in itself. Anyways, if Take2 doesn't get itself out of hot water, we'll probably be seeing more and more of these "other" games instead of the ultra-violent, ultra-profane, and ultra-entertaining games that the North studio is known for.