I think consumers are not going to take to this DRM technology. It's just so draconian and heavy-handed that it will piss a lot of people off. The public may not be involved enough to know the consequences of all these stupid things put forward by "content holders", but it will become quite clear to them when the consequences manifest themselves on their computers. And then, as Khruschev said, vee vill bury you!
I'm in agreement with this article that DRM is a serious threat to the viability of the HD-DVD and Blu-Ray formats, and by extension, the PlayStation 3. Look out, Sony!