Why not have both...???

I have the same discussion at work with the IT guys. Once you've gone through the hassle of the job, why not promote it accordingly?
The problem with HL is that it is designed for the IT hardcore fans. Newbies have a hard time to start off so:
a. Design a better homepage; straightforward, which then attract new visitors who in turn slowly become fans, and the ripple will grow...
b. It would save all you a lot of time answering the same queries all over again in the forums and use to what you do best; come out with great campaigns...

I am no programmer but I am ready to submit some ideas if anyone is interested; eg draft a word doc with a list suggestions etc... but I don't know to whom I should send them.