well when the oil runs out and they have invested zilch into alternatives i will have no problem laughing my ass of when their company crashes down around them. so instead of developing them now while time is on or side they will wait till the last minute and employ a fix that will cost an order of magnitude more than a slow progression and adaptation of a new business model would. someone else will most likely come up with another short term solution that will last an x amount of years and then fail at which point the whole process will repeat ad continuum until the human race is dead! yay!
