Palin is a relatively young, attractive woman, but I sincerely doubt that such qualities would be of much benefit to her political career. They might win her a tiny percentage of the hooligan vote, but for a lot of people it’d only undermine her credibility. (Look! She’s pretty! She was a pageant queen! She can’t possibly have a brain in that cute little head! /sarcasm)
What McCain is hoping for is that women will identify with a female candidate – that they voted for Clinton because she’s female, not because she’s progressive and has appealing stances on issues that are relevant to their lives. He thinks that they’ll look at Palin and say “Look, a woman in power! She must be just like me!” instead of taking a serious look at her politics.
If it’s really the bits that make the candidate, then we’d all be just as happy to vote for Ann Coulter. Nice try, McCain, but I’m not fooled.