“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.
The letter Y attracts the girls?
Maybe the new sci-fi channel will teach the geeky, dysfunctional, antisocial basement-boys how to not be sexist assholes.
Tch. Doubt it. They're more likely to start up a reality show where they try to hook up vapid hot girls with adorably inept nerds. Of course, the girls will always leave them for equally vapid jerks.
“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”
Has anyone really ever texted "syfy" instead of "sci-fi"? That's insane. Also, he used the word "hip."
This is like straight parody.
One last thing:
“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”
Isn't that what MTV did, except with music?
