The entire advertising tactic employed here involves conflating the model's positive attributes with the product's. This is done intentionally. Are we arguing the same points here? It sounds like you completely agreed with Rian's points.
Is it possible that you're arguing the same thing as iamzack and Rian and I but the original criticism of your post set up an artificial divide of some kind?
That's my point, there IS a divide. Why is it ok to use women's (and men's) bodies to sell many types of things but not another type of thing?
Well, um, I don't really think it's okay.
But when you've got an attractive woman (or man) in an advertisement then they're only presenting their attractiveness and, in fact, they've volunteered to do so. A politician woman (or man) has not volunteered to do that. She (or he) has presented substantive reasons why you should support her. That alone isn't a big difference, BUT...
The most powerful reason it's wrong is the simple fact that
women tend to be judged on their appearance more then men. That's a cultural inevitability supported by reams of IAT data. And it has to be combated because it's a problem for a women and an obstacle towards their equality.
And it's one reason that the use of beauty in advertising
is a problem.
We can't use a woman's body to sell her political platform because it's wrong but it CAN be an issue for other things?
That seems like a fair point. Except here the woman (or man) hasn't offered her (or his) body as a selling point. You've done that yourself.
I just can't believe I've out hard cored the self described hard core feminist.
Referring to zack, I presume? I don't understand why it would surprise you. I assume you're a feminist yourself, just like (hopefully) everyone else: you believe men and women should be equal.
What she (and others) have been saying is basically "I can't believe that a woman's appearance makes any difference at all........ unless we're selling something, then women's bodies are objects to make money off stupid men"
Look, unless you bury your head in pure logic, it's obvious why it offends iamzack:
Beauty is a stereotype-relevant trait for women. Women volunteer themselves to sell products TO OTHER WOMEN (you seem to be under the misapprehension that beautiful women generally appeal to men when psychologically this is not true; they appeal to women who want to emulate the beautiful woman) on the basis of their beauty. That's the difference here...the question of volunteering. At least I think so.
Politicians do not volunteer to do so. It is wrong to judge a female politician on appearance
more so than you would a male politician because you're judging her on stereotypic traits. It'd be like judging all black politicians on their basketball skills or their rapping abilities, both stereotype-relevant traits. Or even judging all male politicians on their musculature.
I mean, musculature is used to sell products to men in ads all the time. But if you suggested we should seriously judge politicians on it you'd be laughed out of the electorate (Schwarzenegger notwithstanding

.)