Agreed, even scientists fall into that particular trap occasionally, of thinking of Evolution as 'ongoing improvement', rather than 'ongoing adaptation', it because of a perfectly natural tendency, even in science, to place ourselves as the ultimate outcome of it, even though we are not the newest species on the planet.
I suppose, from a presentation point of view, it's an accurate description of what he is doing, he's attempting to re-activate genetic traits that were active in our past, however, that doesn't mean they'll never active again in the future, so possibly even genetic archaeology might be misleading, I suppose, if I were to be anal about it, the most accurate description would be something like Latent Gene Investigation.