Well, over here, movies are licensed for private viewing in our homes, being defined by law as a private residence. If i were to take that movie to... hell i donno a park and set it up on a projector, id be in violation of the agreement and face fines and or jail time. As far as i know, in our own homes theres no limit to how many people we have watching a movie. However, the second i make a copy of that movie and hand it over to a buddy, i've just committed a crime, weither or not the ends are the same. SOME distributors allow you to make 1 backup copy to keep for yourself in the event your original becomes damaged. Again, all of this *SHOULD* be spelled out in the license agreement, if its not clear, again contact the distributor.
So sharing with friends and aquaintances is private use while p2p sharing is public?
But isn't this merely a volume difference?
Also, EULA's typically don't have all that much weight in courts.
Thats what makes it legal or illegal is the license agreement. In the case of software, its printed in the manuals as well as the installer presenting you with it. In movies, some times its on a slip, often its on a lil 10 second thing at the beginning of the movie.
So you're arguing that the distributor can legitimately* dictate any terms they wish to the customers via license agreement?
It doesn't work that way. Users' rights are protected as well, although the degree to which EULAs are held varies regionally. A contract made before the purchase has more power, but a contract you see after the purchase while installing software or starting to watch a film has much less credibility, as far as I know.
You can argue that you have friends over watching a movie is the same thing as giving them a copy of it, but sorry... its not, no matter how much you want it to be. And stating that, doesn't make it so =p
There are small differences, mainly in that you can use a multiplied product at many locations simultaneously, but I take a more ideological view on the matter; as soon as a person has watched a film, they have seen it. They might watch it again, but re-watching stuff doesn't really add much to the experience (YMMV). If you look at it from intellectual property standpoint, you could consider that by purchasing a DVD, a customer fains a license to watch the film, and by watching a film, a customer absorbs the intellectual property (learns what happens and sees how it unfolds). What has been seen, can not be unseen.
So, my perspective is about the end state of matters, not the actual action of watching the film. The end state is that a person has seen the film, and how it came to pass is of little importance to me.
Did he watch it in film theatre? Maybe he purchased a DVD, or maybe borrowed it from a friend? Maybe used a library? Maybe he recorded it off public broadcast television? Or maybe he forgot to watch or record it from TV, got pissed off and DL'd it instead?
Does the method of aquisition really matter if there were also legitimate means of watching the film with
just as much (none) payment from the customer to the creator? The sum that the public broadcast TV paid in royalties won't change based on viewer count. The sum that the library pays for the license to lend the film doesn't usually change based on number of lenders. The copy will generate a fixed amount of revenue regardless of how many times it's lent, and same applies to the public broadcast TV.
Now, music is a different animal. Some albums are more resistant to re-using, meaning you can listen to them to infinity and beyond; the listening experience is an integral part of it; just having listened to it doesn't really cut it as human brain can't usually properly memorize all the aspects of a piece of music (there are exceptions to this; I can listen to certain pieces of music in my head for example), while films in my opinion are more about the abstract ensemble of storyline, cut, video and audio. For some reason, I find that I can't watch films too many times without them losing their appeal, as I know what's going to happen already. Again there are exceptions, as some films are like gifts that keep on giving, but most films I wouldn't watch again (whereas most music albums I own I can listen to over and over again).
These are just my opinions on the matter.
Personally, I can see one extremely good way to decrease piracy: Download ticket integrated to film theatre tickets. You go to the movies, watch a film, and at home you can use your ticket to download a copy of the film.
It's going to hurt DVD sales a bit, but I can see it increasing the appeal of going to the movies. With this, you could increase the price of a movie ticket a bit, and I should remind that digital distribution - once the infrastructure is up - is a lot cheaper than physical copies. With the increased revenue from the ticket prices, I think they could break even or even go over the potential loss in DVD sales revenues, and the carrot might increase the total box office sales of the film.
You know what's a curious thing? There are no torrents for Star Wreck 6: In The Pirkinning - Imperial Edition, and even the original DVD release only has a few seeders and handful of leeches. I don't think this is a result of obscurity or lack of quality - it is quite popular in the Internets, so something else must account for the lack of p2p sharing going on. I myself own the original DVD, and don't plan on getting the IE version; I only checked the torrent availability to prove a point.
My personal belief is that the reason for this lack of torrents is two-fold: Respect toward the work itself, and respect towards the creators. Like I said before, they released low quality video versions of the film at the same time as DVD release; the DVD sold pretty well despite the release of the free-to-download videos. Well enough to get Universal interested in distributing a modified version (Imperial Edition) and that one doesn't have a single torrent out there.
Right or wrong, I don't think there are easy ways to "win the fight" against piracy. Instead, I think the entertainment industry needs to adapt and learn to use the internet as a tool, not the enemy. There will always be illegitimate file sharing going on - I don't think there will ever be any way to stop it aside from internet kill switch (aand then people would be sharing the datas on physical medias - flash memory and optical disks.
The question is, should they try to eradicate it or make it harder and crackdown on random people demanding ludicrous damages repayments (which those people will never be able to pay), or should they concentrate on mitigating the peoples' need or will to share or download stuff illegally.
*legitimate: Rightful, not the same as legal. Just to point out the difference.