way i see it, if they dont want to have other companies use their one of the words in their trademark, they should have to by up each and every word in the name separately and pay the legal and application fees that come with them. if they dont their up for grabs. its like tradmarking the word 'a' or 'the' and then telling people they cant use it in any other tradmarks. i dont have no problem with single word trademarks. scrolls != the eldar scrolls, even though it contains a word used in the latter trademark. the subject of a trademark is not the words or images used, but the way a company or product identifies itself, so long as the trademark in its entirety is unique, and noone else has claimed it, it should be up for grabs. of course i dont actually know what the copywrite laws are. but if companies want to mage the guerrilla move to lock down every single letter of their trademark so that noone else may come up with a vagly similar mark, they should have to pay out the nose for it.