When it comes to the here and now realities of the situation on the ground, no person with a conscience should be able to equate the actions of Hamas and those of Israel and conclude they should support neither side.
Well I just did just that, and I am quite sure that I have a conscience.
So in your mind, [summary execution of your citizens, harassment of women for refusal to follow religious policy, unlawful detention of female journalists, unprovoked targeted attacks on civilians (including residential areas) in a foreign country, and use of radical sharia law to suppress your citizenry] is morally and ethically equal to [defends its right to exist, carries out strikes on military members organizing attacks on its civilian citizenry, defends itself from rocket strikes]?
This is the problem with the neutral approach. It allows you to excuse fundamentalist extremism and the atrocities committed in its name that are happening and preventable today because of historical conflict in the area. Hamas is - rightly - designated as a terrorist organization by the bulk of the West. They are not oppressed fighting for the rights of Palestinians, they are fundamentalist extremists fighting to destroy Israel and subjugate the rights of Palestinians to the agenda of radical Islam, an agenda which now has 'legitimate' footholds in Tunisia, Egypt, Libya, maybe Syria, Iraq, Iran, Afghanistan, and Pakistan. If you think this development is perfectly fine, I (and the people seeking democratic rights and freedoms in those countries) are very glad you aren't in charge of Western foreign policy.
Israel's worst nightmare is a strong Hamas in Gaza gaining traction in the West Bank, with Libya, Egypt, Syria, Jordan (they'll be next, mark my words) run by Muslim Brotherhood affiliates, all supported by the fundamentalists entrenched in Iran. And really, this should be the West's biggest nightmare too as it will lead to genocide and rights-suppression across the Middle East.