Hilariously.... as BSE (Mad cow disease) was in the news a few years ago everyone wanted to buy horsemeat over here.
Also, one of our comedian who commented on the issue put it best: pigs? Much more intelligent than horses.... but ugly! So of course no one minds eating those!
But Horses? Budgies? Cats? No way!!! Can't eat *cute* animals!!!

Poor pigs just ain't cute enough.
Kidding aside... as others have noted, the problem here was that it said beef on the label but they sold something else entirely.
As there have been several meat related scandals the last years where meat that was way past it's expiration date was still sold in processed food products... the next question one has to ask next is of course: If it says beef on the label, but really is horse... what else could be wrong with it?
Otherwise.... Lasagna "Black Beauty", why not?
