Author Topic: SimCity (5) HLP Region?  (Read 5263 times)

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Offline General Battuta

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Re: SimCity (5) HLP Region?
Damn I somehow deleted my whole post. But, in gist - maximizing space for sellable advertising in your design is a core component of any modern web design, whether you're a social network or a music delivery system or even a free-to-play game. EA loves this stuff and has tried dynamic in-game ad space in the past (with Battlefield 2142, for instance) but this is the first time I've seen it implemented this way specifically.

 

Offline Sandwich

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Re: SimCity (5) HLP Region?
And yet it's been around in various forms since 1978. So how exactly is this instance different than other in-game advertising, just by how "intensive" it is?
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"...The quintessential quality of our age is that of dreams coming true. Just think of it. For centuries we have dreamt of flying; recently we made that come true: we have always hankered for speed; now we have speeds greater than we can stand: we wanted to speak to far parts of the Earth; we can: we wanted to explore the sea bottom; we have: and so  on, and so on: and, too, we wanted the power to smash our enemies utterly; we have it. If we had truly wanted peace, we should have had that as well. But true peace has never been one of the genuine dreams - we have got little further than preaching against war in order to appease our consciences. The truly wishful dreams, the many-minded dreams are now irresistible - they become facts." - 'The Outward Urge' by John Wyndham

"The very essence of tolerance rests on the fact that we have to be intolerant of intolerance. Stretching right back to Kant, through the Frankfurt School and up to today, liberalism means that we can do anything we like as long as we don't hurt others. This means that if we are tolerant of others' intolerance - especially when that intolerance is a call for genocide - then all we are doing is allowing that intolerance to flourish, and allowing the violence that will spring from that intolerance to continue unabated." - Bren Carlill

 

Offline General Battuta

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Re: SimCity (5) HLP Region?
And yet it's been around in various forms since 1978.

Precisely my point above - I'm not sure where the 'as yet' comes from, since that frames this as a counterpoint. In-game advertising is a strategy that EA has always been interested in exploring.

Quote
I'm not  So how exactly is this instance different than other in-game advertising, just by how "intensive" it is?

This is explicitly not in-game advertising, so your question is mis-addressed; the advertising here is placed outside the product, as compared with the previous Nissan Leaf DLC with SimCity, where Nissan (presumably) purchased advertising space within the game in the form of charging stations. Rather, here, EA sells the distribution channel for the DLC to an advertising partner. They're keen on moving away from the pure packaged goods model of game sale, and they want to be able to monetize their platform in lots of ways.

 

Offline Sandwich

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Re: SimCity (5) HLP Region?
Semantics. Regardless, looks like we both agree that this is somewhat of a new tangent in game marketing. The debate was that people were shocked at the exclusiveness of this deal; I, on the other hand, have grown accustomed to being excluded from deals, being someone who lives outside the USA/Canada.
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"...The quintessential quality of our age is that of dreams coming true. Just think of it. For centuries we have dreamt of flying; recently we made that come true: we have always hankered for speed; now we have speeds greater than we can stand: we wanted to speak to far parts of the Earth; we can: we wanted to explore the sea bottom; we have: and so  on, and so on: and, too, we wanted the power to smash our enemies utterly; we have it. If we had truly wanted peace, we should have had that as well. But true peace has never been one of the genuine dreams - we have got little further than preaching against war in order to appease our consciences. The truly wishful dreams, the many-minded dreams are now irresistible - they become facts." - 'The Outward Urge' by John Wyndham

"The very essence of tolerance rests on the fact that we have to be intolerant of intolerance. Stretching right back to Kant, through the Frankfurt School and up to today, liberalism means that we can do anything we like as long as we don't hurt others. This means that if we are tolerant of others' intolerance - especially when that intolerance is a call for genocide - then all we are doing is allowing that intolerance to flourish, and allowing the violence that will spring from that intolerance to continue unabated." - Bren Carlill