[An4ximandros]

http://www.youtube.com/watch?v=dqf1lhK2yjo

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 Enjoy this pointless, time wasting debate.

[Rodo]

wha? so I was pronouncing it the wrong way all along?

sorry, will keep on doing it, JIF is too alien for me right now.

[karajorma]

The G is short for Graphics and therefore it's a hard G in the shortened version.

I couldn't give a toss for those who want to pronounce it jif.

[Klaustrophobia]

i was completely taken aback the first time i heard someone pronounce it with a hard g.  it just sounds terribly awkward that way.

[The E]

I dunno, the hard g is the natural choice for me (because the german language has no phonem that turns g + vocal into a j)

[pecenipicek]

I dunno, the hard g is the natural choice for me (because the german language has no phonem that turns g + vocal into a j)

same for croatia.

[Flipside]

Well, when pronounced 'Jif', I just think of a sink-cleaner you used to be able to get in the UK (Now changed its name to Cif), so I pronounce it with a hard 'G', but the other pronunciation is acceptable in modern English, just look at Giraffe

[NGTM-1R]

JIF is a kind of peanut butter, and they can get out.

[headdie]

I'm english and i have always pronounced it with a hard g

[Wobble73]

I'm english and i have always pronounced it with a hard g

Exactly, it's gift without the "t" therefore gif.

[Phantom Hoover]

you're all being way too prescriptivist about this

everyone pronounces it with a hard g, 'jiff' sounds stupid, it's well within the bounds of english orthography — it's pronounced with a hard g

[redsniper]

JIF is a kind of peanut butter, and they can get out.

I know you did not just knock JIF peanut butter. Because I mean, if you did we're going to have trouble.

[StarSlayer]

If you take the raphics off graphics its the soft g, same as dropping the t of gift.

[Flipside]

Yup, the main argument for the hard 'G' is the fact it is an acronym, not a stand-alone word, the word it represents starts with a hard 'G' itself, but then if you wanted to be pedantic, you could argue therefore that Jpeg should be pronounced 'Jerpeg', because the first work of that acronym is 'Joint'

Edit: At the end of the day, regardless of what the author desires, the word will become what it becomes, that's the nature of language.

[Androgeos Exeunt]

Well, when pronounced 'Jif', I just think of a sink-cleaner you used to be able to get in the UK (Now changed its name to Cif), so I pronounce it with a hard 'G', but the other pronunciation is acceptable in modern English, just look at Giraffe

Ohh, so Jif is indeed Cif. I always wondered where they went...

I'm so used to pronouncing "GIF" in hard G.

[BloodEagle]

The only people I've ever heard pronounce it as 'jiff' are the same people I don't trust to handle their e-mail address responsibly.

Also, for bonus points: PNG is pronounced the same as the word 'ping', not 'pee-enn-jee'.

[Phantom Hoover]

also jpeg is pronounced "zhpeg"

[Nuke]

am i the only one who spells out file extensions. i call it a gee eye eff not a gif or a gif.

[MP-Ryan]

I had no idea there were people who called a "Gif" a "Jif."  I guess I can see why, but it's interesting.

[Mongoose]

There was a line in an ancient Strong Bad e-mail that had to do with this.  "And add lots of animated GIFs.  Or JIFs.  I dunno, I heard two nerds arguing about it once."