Well, I'm trying to argue theory, not GamerGate.
Games are entertainment - and a consumer product. That doesn't say it can't have soul. In fact, it does, but a game is still a consumer product that is produced and sold for a profit, at least by one definition. Games can be made for free, others are made explicitly for political purposes and exactly function as propaganda. And what's so wonderful about it? A game is only a game when someone is playing it. There's a uniquely disturbing truth of gaming being an inherent consumer product, even if its free or not made for sale: it's still distributed with the intention of being played.
That's the beauty I love about gaming. It is our true interactive art form. Even performance art pales in comparison to that majesty of interactive compulsion. No other medium has managed to pull it off like gaming.
However, I do give two ****s about games as an actual artistic medium, and more than ever, I'm starting to call out its need for a mature, intellectual framework to guide us into the next evolution. Whether they be producers, critics, gamers and yes consumers, it's about high time we start demanding the same intellectual frameworks that enshroud the other arts. A critic can be a critic, but well nuanced and versed critic? That's why I'm calling for. We need our scholars, we need our historians, and most importantly, we need to build a mature framework. But the Old Guard can't provide quite like Youtubers, which should be interesting to say at least. Totalbiscuit and AngryJoe scholars? Yes, it sounds ludicrous at the get go, but to an extent, it's something that we may need to consider down the road.
Edit: Well, the problem is that your viewpoint on games as art is lacking in plurality. I've always viewed games as a consumer product: but a product can be a work of art, it can a singer of souls, and it still can be sold for a buck. I feel frustrated that critics try to divorce it of this notion, which, I hate to say, reveals how little they understand of actual artistic theory.
But I'm going to shut up before Kara hits me with a banhammer.