We can all be safe, since Mika is on the front lines, fighting the culture war for us.
Yeah, I'll be there for you. Cassian told me to.
You know, I would invite you to check the history of box office returns for the preceding two Star Wars trilogies, just to see how you can twist the same phenomenon happening there into something that doesn't apply to the new films.
The only film that you have a point on is Solo.... which was a production disaster and was based on giving fanboys like you exactly what they always wanted (except without, you know, making sure that said fanboys were actually interested)
Actually, no. Rogue One had similar problems, although the reasons could be different. I actually respect Gareth Edwards for doing it with an entirely different creative process and that he was able to make it work. The biggest downside of Rogue One were the characters; K2SO practically steals every scene he is in. Adding the scene with Darth Vader to the end of the movie was actually a last minute fanboy service. Speaking of fanboys, who are they and where? I own two things Star Wars, KOTOR 1 and KOTOR 2, that's it. It's also not me who has been keeping the topic up for half a year.
On what I checked from IMDB, the original trilogy and the prequel trilogy differ from the current one with the rate of change perspective. The middle installment dips in each of the trilogies, yet the multipliers associated with the ratio of
gross net income studio's profit to cost ratio for original trilogy are very high, and are affected significantly by inflation and I'm certainly not going to go through the yearly profits and make the inflation adjustments from 1977 to 1997. I don't have access to statistics that show the income for the three to first five years which would make for a better comparison, so if you want the OT included, then do it yourself. More valid comparison is the prequel trilogy.
EDIT: Oh how silly, the table suggested 50 / 50 split between production costs for theaters and the studio. Doesn't work like that. Marketing costs included also. The studio's Profit / Cost now includes the marketing cost as well for more realistic number.
Episode | Gross | Studio Gross | Production cost | Marketing cost | Profit | Profit/Cost |
Phantom Menace | 1.03 B | 515 M | 115 M | 58 M | 342 M | 2.0 |
Attack of the Clones | 650 M | 325 M | 115 M | 58 M | 152 M | 0.9 |
Revenge of the Sith | 849 M | 425 M | 113 M | 57 M | 255 M | 1.5 |
|
Force Awakens | 2.07 B | 1.03 B | 200 M | 100 M | 730 M | 2.4 |
Rogue One | 1.06 B | 530 M | 200 M | 100 M | 230 M | 0.77 |
Last Jedi | 1.33 B | 665 M | 200 M(1 | 100 M | 365 M | 1.2 |
Solo | 370 M | 185 M | 300 M | 100 M(2 | ~ -200 M | -0.5 |
1) No Last Jedi production cost available from IMDB. I estimated it to be the same as the movies before.
2) Here it's assumed re-shots did not cause significant revision to marketing materials.
If you have read what I said earlier, you'll also note that the Solo numbers have been altered (earlier post not edited). Typical figure for marketing cost is about 50 % of the production costs. Studio gross is calculated with 50 % of the total gross as the deals between theaters and studios range typically between 45 to 55 %.
Based on above, you could say the individual Star Wars stories may not be as good business as the trilogies. However, let's have a look at the general reception of the movies, as the company income and customer satisfaction are the key parameters to follow. That's unfortunately way harder to measure from the public sources as the statistical methods of how the reception numbers are obtained are typically not disclosed. Furthermore, the difference of reception between the known critics and general public was very jarring in the case of The Last Jedi, so the closer we get to the general public number the better, as this will likely be a better indicator of the reception. IMDB has one number, and we don't know how the weighing is distributed. Rotten Tomatoes provides known critics score and public score. Metacritic does the same. What's known is that Rotten Tomatoes also ignores below or equal to one star ratings of the movies, but does not do so for the 5 star reviews. Metacritic provides the actual distribution of votes for three bins (positive/mixed/negative). NetFlix reviews were astonishingly negative, but the service is stopped and the reviews only comprise a fraction of the Netflix customers.
The way I see it, the public reviews from Rotten Tomatoes and Metacritic would likely provide a more reliable result. Still, accounting for the shift of the scale in reviews is a problem for the case of Rotten Tomatoes at least. There's also typically way more reviews in RT than there are in MC. Numbers given below are (RT / MC), and Metacritics distribution of [POS / MIX / NEG]. RT uses 0 to 5 star scale (actually, 1 to 5 star scale), while Metacritic's number is based on maximum of 10. For that reason, I've scaled the RT numbers with factor of 2.0 to make them more comparable (but this does not account for the below one star reviews). RT Reviews simply means the number of reviews in Rotten Tomatoes.
Episode | RT | Metacritic | POS | MIX | NEG | RT Reviews |
Phantom Menace | 6.6 | 6.0 | 595 | 518 | 225 | 1.2 M |
Attack of the Clones | 6.6 | 6.0 | 513 | 413 | 206 | 851 K |
Revenge of the Sith | 6.2 | 7.6 | 1282 | 242 | 145 | 33.7 M  |
|
Force Awakens | 8.6 | 6.9 | 4594 | 965 | 1375 | 228 K |
Rogue One | 8.4 | 7.6 | 2222 | 399 | 267 | 100 K |
Last Jedi | 5.8 | 4.5 | 2697 | 1020 | 3524 | 200 K |
Solo | 7.0 | 6.2 | 586 | 178 | 245 | 36 K |
Spot the one that doesn't belong to the trend. That's the Last Jedi, with worst average reviews and also it's the first time ever for Star Wars movie for the negative reviews exceed the positive ones. They do so overwhelmingly. You could argue about bots voting down the movie, but why they wouldn't do that for the others then? Why wasn't Revenge of Sith pointed out by anyone, that's the more likely case? Metacritic scores mirror Rotten Tomatoes here, but their number of reviews is the same between Force Awakens and Last Jedi - so no, it's not about bots. You could argue about the Star Wars fatigue, but this is apparently only for Star Wars and not for Marvel superheroes, so why would that be the case? You could argue for poor release time of the movie in case of Solo, except that didn't happen for prequels. You could argue for white supremacists (they did, seriously) intentionally down-voting the movie. You could argue Empire Strikes Back was poorly received at first, but became well received later. All of above reasons have been publicly stated by various media outlets and Disney itself. In my first message to here in 6 months, I asked when's the turning point of Last Jedi then supposed to happen as these effects should then be temporary? 'Cause for me it really doesn't look like there will be any reversals.
At some point as a manager you'll need to start exploring the frightening possibility that the negative reviews are actually a genuine (this is actually supported by poor merchandise sales). And if so, that means they have pissed off estimated 50 - 66 % of the people. Worse, about 20% of the people take up 80% of the sales. What if it's those guys they pissed off? That's what Disney is likely seeing and assessing just now. So what I'm saying is that this case is different from prequels: while prequel trilogy received mixed reviews and was panned, it left massively successful original trilogy intact. The sequel trilogy differs there, because this time it's the original trilogy characters that are directly on the screen and that will follow you to the original trilogy when you watch it the next time.
As a result, Disney has already put individual movies Kenobi and Boba Fett on hold - their production is stopped. If Ep. IX fails, Star Wars franchise is likely done for years to come. There ain't gonna be new movies or episodes for a long long time! Frankly put, JJ Abrams used his share of goodwill already with Force Awakens, and I really don't believe for a second he'd be able to pull this off given Star Treks and Force Awakens. I doubt anybody can at this point, well, at least without writing off events in Episode 8.
There's no eyerolling smilie that would ever express what my eyes are trying to do with my skull right now.
Just to point out a simple thing that you're probably missing out (amongst all the others that I just can't bother with): the movies are not the only profit-making things about Star Wars. I'd even guess they're not even representative of the majority of revenue.
Then you didn't get it. The sales worth of 4.5 billion dollars covered that bit. That's all there is.
EDIT: Should have been
net / cost ratio profit / cost. Thanks BlueFlames, that escaped me.
EDIT^2: Corrected the table for all entries with marketing cost included to studio. Marketing costs also included to profit / cost.