I mean I was a "project head" and I had to await Goober's invitation to have Lost get highlighted.
Yeah highlights very much need to be approved by someone with some weight, and rightfully so. To be honest it's a tad surprising that Lost even
got highlighted, it's pretty small.
Basically highlights are
highlights: are sensibly reserved for a few cases where the product is well-known/a high contribution to the HLP community/somehow approved by the staff. And even then it might not happen.
And weird cases like Lost that aren't really either of those first two criteria and only barely the last.
You've probably seen how highlights can stick around up there for months if not a
year or more. There's a reason for that!