Author Topic: What marketing can do  (Read 1752 times)

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http://www.watleyreview.com/2004/111604-3.html

Quote
AOL Admits 40% of Subscribers Don't Have Computers

Leading internet provider America Online (AOL) has confirmed a stunning statistic leaked by a dissatisfied employee last week, in documents sold to Fox News for an undisclosed sum.

"While we vigorously condemn the illegal theft of internal company documents, we must admit that they are in fact authentic," said a grim-looking Joe Redley, AOL's chief marketing officer. "Further, the facts as stated in the memos recently released to news organizations are in fact true; namely, that it does appear that a sizeable percentage of AOL subscribers do not, in fact, possess computers."

Until recently, the premier entry point to the Internet frontier, America Online is now trying to reinvent itself in a high-speed Internet world. Parent company Time Warner said last week that AOL lost 646,000 subscribers in the third quarter, reducing its subscriber count to 22.7 million U.S. members as of Sept. 30. It lost two million subscribers year over year. The revelation that 40% of its subscribers do not own computers could not have come at a worse time.

"Well, I got the disk in the mail, and it said if I wanted to subscribed I should send money to these people," said Carl Lewen, an AOL subscriber in Kentucky who does not own a computer. "It never said anything about having to do anything with the disk. I thought it was kind of like a souvenir."

According to the documents obtained by Fox, AOL became aware as early as 2001 that a substantial portion of its subscribers had no idea what a computer was, much less how to use one.

"The fact that they opted not only to keep these clients, but actually pursue such customers with increasing aggressiveness, bespeaks a serious ethical collapse at AOL," said Wired News analyst Mary Kowshik. "It's no wonder they have backed away from offering broadband service to many regions of the country - it is not profitable for them to compete in areas which actually involve offering technical services to people."

AOL was able to get away with this, apparently, because so many people are unclear as to what the internet is, or what benefits to expect from an online account.

"I kind of thought it was like subscribing to the yellow pages," said Lewen. "We kept getting copies of the phone book, so I thought AOL was doing that. I also wanted the virus protection, because it was flu season."

It is unclear whether any charges will be filed against AOL. The only complaint on record at the Internet Fraud Complaint Center is from a dissatisfied AOL subscriber who grumbled that its vaunted pop-up blocking service failed to counteract her husband's Cialis.

"Well, these documents do explain one thing," said Kowshik. "I always wondered how AOL managed to maintain a customer satisfaction rate of 40%. Now we know exactly which 40% of their client base that is."


:lol:

 

Offline Lynx

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Marketing can do ugly things but those people must've been tards to begin with.
Give a man fire and he'll be warm for a day, but set fire to him and he'll be warm for the rest of his life.

 

Offline Fineus

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Only in America... ;)

 

Offline Drew

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phhhhhhhhhhhhhhhhhhhhhhh
[(WWF - steroids + ties - spandex) / Atomic Piledrivers] - viewing audience = C-SPAN

My god.. He emptied the gasoline tank from the van onto your cat, lit him on fire, threw him in the house and dove for cover.  :wtf: Family indeed.  ~ KT

Happiness is belt fed.

 

Offline Flipside

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If this were any other company........

:lol:

 

Offline Styxx

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Awesome.
Probably away. Contact through email.

 

Offline aldo_14

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Susrely people can't be that stupid?

 

Offline IceFire

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Wait wait....40% of their customers are paying for a service they don't use because they don't have computers?  OR...they made up 40% of their customer base...
- IceFire
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"Burn the land, boil the sea, you can't take the sky from me..."

 

Offline karajorma

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Hmmmm. This site could replace TheOnion.com as my favourite :D

I particularly enjoyed this one

http://watleyreview.com/2004/110204-2.html

Quote
"We have fifty-five programmers whose exclusive job is to probe Mac OS X for potential security breaches. In fact, Microsoft has maintained a department devoted to developing Macintosh security breaches since 1984. It's part of our multi-pronged anti-Apple division."

Reporters present at the press conference were startled to hear this direct admission of the secretive division's existence, which has been strongly suspected since Microsoft's release of the astoundingly bloated and flaw-ridden MS Word 6 for the Macintosh. This version was so bad that many industry observers concluded it could only have been a deliberate attempt on the part of Microsoft to sabotage the Macintosh user community.
Karajorma's Freespace FAQ. It's almost like asking me yourself.

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Offline aldo_14

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Quote
Originally posted by IceFire
Wait wait....40% of their customers are paying for a service they don't use because they don't have computers?  OR...they made up 40% of their customer base...


40% of their customers are paying for something without actually knowing what it is.

Which implies to me that i should start up my circus flea training school again.

 

Offline karajorma

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Karajorma's Freespace FAQ. It's almost like asking me yourself.

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Offline Flipside

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LOL That last one has just got to be a wind-up ;)

 

Offline Liberator

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Quote
Originally posted by aldo_14
Susrely people can't be that stupid?


Oh, yes they can.  You don't know some of the rednecks I do.

Still, HOLY STEAMING PILES OF CRAP FATMAN!!!!!!

*thinks for a minute*
The world is a plum waiting for me to pick it.:drevil: :drevil:
So as through a glass, and darkly
The age long strife I see
Where I fought in many guises,
Many names, but always me.

There are only 10 types of people in the world , those that understand binary and those that don't.

 

Offline Rictor

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:wtf: :wtf:

This....can't be real. I refuse to believe it.

edit: wait, no, its satire. Nevermind. Had me going for a second there.

 

Offline kode

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well, it could be true. and that wouldn't have surprised me.
Pray, v. To ask that the laws of the universe be annulled in behalf of a single petitioner confessedly unworthy.
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<Redfang> You're almost like Stryke 9 or an0n
"Facts do not cease to exist because they are ignored."
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FREEDOM IS SLAVERY
IGNORANCE IS STRENGTH

 

Offline KARMA

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if true:rolleyes: , those AOL guys are genious. Bastards, but genius. 40%? ouch!:)
« Last Edit: November 18, 2004, 03:31:21 pm by 433 »

 

Offline aldo_14

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Quote
Originally posted by Rictor
:wtf: :wtf:

This....can't be real. I refuse to believe it.

edit: wait, no, its satire. Nevermind. Had me going for a second there.


i dunno.  This is AOL users we're talking about here.

 

Offline Sandwich

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Quote
Originally posted by SadisticSid
"Well, I got the disk in the mail, and it said if I wanted to subscribed I should send money to these people," said Carl Lewen, an AOL subscriber in Kentucky who does not own a computer. "It never said anything about having to do anything with the disk. I thought it was kind of like a souvenir."


Wow, I'm tired. :sigh: I read that paragraph and thought, "I've got to post this on HLP!"


:nervous:
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"...The quintessential quality of our age is that of dreams coming true. Just think of it. For centuries we have dreamt of flying; recently we made that come true: we have always hankered for speed; now we have speeds greater than we can stand: we wanted to speak to far parts of the Earth; we can: we wanted to explore the sea bottom; we have: and so  on, and so on: and, too, we wanted the power to smash our enemies utterly; we have it. If we had truly wanted peace, we should have had that as well. But true peace has never been one of the genuine dreams - we have got little further than preaching against war in order to appease our consciences. The truly wishful dreams, the many-minded dreams are now irresistible - they become facts." - 'The Outward Urge' by John Wyndham

"The very essence of tolerance rests on the fact that we have to be intolerant of intolerance. Stretching right back to Kant, through the Frankfurt School and up to today, liberalism means that we can do anything we like as long as we don't hurt others. This means that if we are tolerant of others' intolerance - especially when that intolerance is a call for genocide - then all we are doing is allowing that intolerance to flourish, and allowing the violence that will spring from that intolerance to continue unabated." - Bren Carlill

 

Offline Goober5000

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:lol:

EDIT: This thread is very misleading.  I thought it was a real news article until I saw the other links on the site.

 

Offline karajorma

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Oh come on. Didn't this bit give it away?

Quote
"The fact that they opted not only to keep these clients, but actually pursue such customers with increasing aggressiveness, bespeaks a serious ethical collapse at AOL," said Wired News analyst Mary Kowshik. "It's no wonder they have backed away from offering broadband service to many regions of the country - it is not profitable for them to compete in areas which actually involve offering technical services to people."


:lol:
Karajorma's Freespace FAQ. It's almost like asking me yourself.

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