Thing was, personally, I think they should have realised that the ride was over after Voyager, they really should have started looking at options other than Star Trek.
Setting anything in the 'Old' Star-Trek universe and then changing Canon events, like the Ferengi and adding Phasers to the weapons when it was the invention of these that won the Kilngon War almost 100 years later was bound to annoy the hard-nosed fans.
The thing is, if, in 20 years time, they are still trying to pump out a series on the Stargate theme, I doubt I'd be all that interested in that either.