Nintendos bad reputation is entirely their own fault. Basically, their marketing head is stuck in 1984. Now, that was OK when their only major competitor was Sega and the average age of console gamers was 12 but that all changed when Sony released the original PlayStation. Sony changed the face of the console market. It's never been about the hardware, it's not even really about the games anymore. Mainstream popular culture is the new battlefield and brand strength, recognition and loyalty are the new weapons. Sony created that, MS get it (even if it's only through "monkey see, monkey do" with MS trying to replicate Sony's success by simply copying what they percieve to be the root of it) but unless Nintendo recognise that times have drastically changed and change their tactics to suit then they're destined to languish at the bottom of sales charts.