Some ads are PPC (pay-per-click), others are PPV (pay-per-view). This Alexa thing isn't an advertisement that is netting HLP or Gamespy any money though. What it IS doing is giving the staff here a detailed look at what kind of people visit our site, when things are busiest, how much server load we can expect, etc. Personally, I'd appreciate it if people left the Alexa thing unblocked. It's way down in nowheresville, it won't slow the loading of any pages (unlike the gamespy ads), and the only "tracking" it does is for the benefit of HLP directly.
BTW, if anyone would like to know a certain stat about HLP, I have no problem posting that. Just don't take the stats HLP gets as representative of the state of the net.
