'The triumph of that populist approach is the insertion of a line of dialogue from one of the fake trailers--"I'm tired of these motherf_______ snakes on this motherf_______ plane!"--directly into Jackson's mouth. "It's kind of difficult to watch me in a movie and not hear me say motherf_______ once," he says. "I wanted to say it in Star Wars, so I'm glad we got it in here." George Lucas and other directors may bristle at the thought of an audience hijacking their unfinished product, but Ellis--who claims he has bought almost $1,000 of unofficial Snakes merchandise on the Internet--has embraced it to the point that he agreed to let New Line run a contest in which the best song inspired by the title will run over the closing credits. "I have no ego," says Ellis. "You have to be smart enough to collaborate with everybody when you're making a movie, so why not work with the people you're making the movie for?"'
I love this guy, he's earned the price of a movie ticket in my books, simply for finally figuring it out.