Pizza Hut has been doing this for a couple of years now, when you call in to order a pizza, they'll ask whether you're ordering from my town, or the next town down the freeway, which is an hour's drive, based on the phone number I give them. You'd think they'd be able to realize that if I'm calling from my town which has the pizza hut I want to get in touch with to order a pizza, that they'd place the order with my local Pizza Hut. Talk about efficiency... Now in a town that has probably 5-10 pizza huts in it, it might be a good idea, but when you actually drive TO the burger joint, using a call center does not seem efficient. I wonder how many drivers from the remote town have actually driven up the freeway by accident. Don't laugh as our local Domino's has delivered over 30 miles out of town before. At least with them, you're calling the actual pizza shop, not the call center. All this for a few seconds speed up from what's currently happening? What if you have 5-10 people in line and the cook is already busy with orders and cannot proceess any more? Everyone waits. Call center or not, they're still limited to how fast the actual cook is.