Let me be the first to say...
No!
If people want to go and interview project/staff members that's fine, but to go out to actively try to get interviews/features... that is just plain wrong.
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I'd say lazy. But, yeah attention is attention and that's not a bad thing as fs2 is not a fart in the wind. People see the game, and they want it (they like this special fart with it's sbd stench and linger), it's been quite simple as that. People have seen me play the game, and then they want it. It might not bolster V to make an fs3, but it will increase the playerbase. And through this we get an influx of new people which a fraction will be skilled in something useful to the hlp.