Capitalism is most certainly a sham, and one that's been perpetrated for decades without people realising it as such, and now we've got a ****/fan interface situation, it's being exposed for what it is.
The market itself has never been 'free', price fixing has been a solid part of inter-business relations for decades, there is no freedom really for these groups because, in order to function, they usually have to join some kind of organisation that represents the businesses as a whole, and when they do that, they are more or less pressured into meeting the requirements of other businesses as well as their own.
Back in the 80's, with the Home Computer boom etc, there was a certain degree of free marketing then, that's how companies like Sinclair and Amstrad managed to exist, but nowadays, they wouldn't survive using those techniques, the market would turn on them even if the consumers were happy.