Well yeah but that's just human nature. It's pathetic but it is what it is. All these organizations have to engage in this type of ****ty marketing or else they dont' get any attention to them. The most glaring example is when Greenpeace goes about saying that Apple is the worst company in the world in X, Y and Zed and then they fudge every kind of statistics or blatantly lie about it just to get their point. And then they achieve their goal, everyone hears about this in the news because it becomes newsworthy.... if it was about how HP was the worst pc company in terms of eco, no one would care, and no one would do anything about it.
Unfortunately it works. Apple, for instance, has since then always focused on their ecological merits too, and market them (since their market does care about these things). And I'm talking about a pc corporation, but you can just pretty much generalize this to every kind of ecological or human problem, and this is the only tactic that seems to get enough money and attention.
Yeah, it's abhorrent and it crosses my nerves as well, but that's the problem with dealing with mammals...