It was a **** ending, sure, but if someone won't petition an author for a less ****ty ending to their book that leaves them unsatisfied then I don't see how it's any more valid to demand the same of a videogame. I had no idea the ****ing thing was called 'Take back mass effect 3' until just now and it makes me want to start defending the choice of coloured explosions as opposed to seeing a ****ing retarded precedent set where gamers can just demand that the people who make the game simply recraft it when they don't like it. (Although it's been brought to my attention that this has already been done. Whatever.)
Book writers usually don't advertise one book and sell another.
Then again, book writers typically don't tell us what to expect of the book aside from a very general summary, so they typically don't face this type of issue.
However I am inclined to agree that a lot of people are overreacting and it is getting just as much of a problem as Bioware, because all those masses of raging posts full of personal insults is just detracting from the valid critique and feedback that Bioware could gather.
They are also making it easy to lump everyone who would prefer a different ending into same group, whatever their reasons may be, and call it "LOL GAMER ENTITLEMENT" or "RAGING FANBOYS NOT BEING HAPPY WITH UNHAPPY", or other things I've seen happening already.
Oh, and the Star Wars "Special Edition" analogy in that penny-arcade video is inaccurate for several reasons. If Bioware were to add an ending that actually makes sense, it would be significantly different from what Lucas did to his films, for two main reasons.
1. There was never any requests from fans to add modern day editing magic to the films, Lucas decided to do that on his own. Also, Mass Effect 3 has not been out for 30+ years
2. While mostly unfortunately ill-advised, Lucas' additions and changes in the original films did not significantly change the plot or, indeed, even add anything of importance, while an ending DLC would radically transform the storyline of ME3 (most likely for the better, but I'll withstand judgement until they actually make one).
Aside from all this, I have to say one thing: Whether it was intentional or nonintentional, the current ending of ME3 couldn't have been any better suited for a continuation with "IT WAS ALL JUST A DREAM" trope. It's all there - how things don't seem to make sense, how Shepard, Anderson, TIM and Catalyst act, how the Normandy's escape is depicted, and finally, showing Shepard alive, quite obviously not showing signs of unassisted orbital descent, or exposure to powerful space magic explosions and vacuum.
Like said, if they had planned this as a "dream" sequence, with a real ending to the series being released afterwards, it would actually be nearly perfectly executed.
And I am still somewhat suspicious about whether it was actually their plan to begin with. It would make sense that any stuff about a possible ending DLC would be NDA'd to Mordor and back again, and the statements about there not being an ending DLC could simply be them lying. There have been a few things that seem to hint that we haven't heard everything on this matter yet.
However it seems if that was their plan, they massively underestimated (or overestimated) the Internet as a collective, and the controversy is possibly starting to harm them more than any possible aggregated visibility can benefit them.
I'm still waiting to see how this all plays out. Meanwhile, I can enjoy an excellent game with a mystifying rather than disappointing ending - it's all dependant on how you choose to look at it, after all.