We could find out where he lives, knock him down, and step on his testicles. ... What? I bet he opened FRED, just thinking about being late.
Seriously, my recommendation is against trying to build up hype until a campaign is actually ready for release. Building up hype, announcing release dates, and then failing to live up to your hype or make your release date will just make a whole lot of people angry or frustrated with you. FRED for the sake of FRED'ing, and release when you've got a complete piece. Making gradiose claims, be it an insane feature list or an arbitrary release date, is just going to stir people up and make trouble for you. Oh, and maybe someone steps on your testicles for chuckles.