well, the word conspiracy theory has very negative conotations for me, and pretty much everyone else. I get what you're saying, and by your defintion (probably the correct one) it is. But the second you say those two magic words, no one will ever believe that it can possibly be true.
The media is, I think, more than just lazy. There is in many cases a conscious effort of suppress the truth. There are 6 media corporations in the US that dominate the martket. And all of those are pro-government, some even being owned by Republicans (eg Murdoch). I'm not saying that there is NO other source of information, especially outside the States, but I am saying that Western media is, some more than other, skewed towards toting the party line. I am also saying that just because a TV station is in Germany, does not guarantee that its owned by a German.
Already one or two major websites have picked up the story, and I hope we'll be seeing more of that in the future.