Both MS and Sony will be using the internet in a gossip spreading strategy for their advertising. I remember, in particular, joystiq.com discovering that a number of emails sent to them 'informing' the release of the first 360 demo machines, had actually been sent from an advertising agency. Also there's the case of Activision hiring marketers to post fake, glowing reviews of Driver 3 on various internet forums (
http://worldofstuart.excellentcontent.com/drivergate/drivergate.htm).
(It's also why I'm so deeply suspicious of anything Deepblue posts. And amused by the delightful irony of this.......)
Albeit that link gives a 404, so I can't even see the content. The only related link I saw on 1up is
http://xbox360.1up.com/do/newsStory?cId=3145847, where they confirm they've experienced crashes themselves (and also point out a particular story is very dodgy).
I've read that, incidentally, it's suggested (
http://eurogamer.net/article.php?article_id=61903) the 360 crashes are due to a PSU overhead when it's kept behind something (y'know, like a cabinet, TV, or where the rest of your cables go). Given the well publicised problems the original Xbox had (including one that caused a housefire -
http://www.theregister.co.uk/2005/11/23/xbox_blaze/ - and also the less well publicised slimline PS2 problems of a similar ilk), it'd be very surprising that sort of situation would be allowed to happen. Given a homogenous machine, that sort of technical error on a new release is (well, would be if it is widespread) indicative of extremely shoddy practice. It doesn't matter how similar the machine is to a PC, the fact is it's a single hardware combination. We don't excuse cars with serious faults because they're complicated, after all.