How about no?

Really, that oh so wonderful piece of work took, what, 30 minutes to do? People, just try and do the same if you want that kind of crappy upgrade, it's not any difficult. I can even make a max tutorial about how to do that, if you want, so there's no excuses like "yeah
you can do that, but
I can't".
There, not even a need for a tutorial, coz it's so simple: you get the mesh in max, you delete half of it ( coz there's no point detailing the same thing twice ), you right click on the mesh, choose "convert to -> editable poly", right click again, select "cut", toy around with it a bit so you understand how the tool works ( basically you click somewhere on the mesh, then some other place, hop, it'll create an edge between those two points, magic! ), you "cut" following the map ( cut two times, for inner and outer edges of each bevelled parts so you don't have to use extrude or bevel, which would mess up the UV mappings for those who don't wanna touch UVmapping with a 10 foot long trout ), then you move the resulting vertices around to create the wanted relief. You'll probably end up with unwanted vertices, then you have the second magic tool of "editable poly": you select the unwanted vertice(s), right click, "remove". Hop! the vertiex will be removed w/o deleting the polys around. Cool, heh? It will also (usually, not always, depends on the stucture of the mesh ) remove the edges around it tho so you'll probably have to cut back a few of them. Easy as pie.