I don't actually understand your opposition to Dawkins. Do you think he's wrong?
He's wrong, and a bigot. Even a rational person should be able to figure that out. But he's got a fan club.
i've had too many idiots tell me he's a beacon of rationality and reason and try to convert me to their camp during my so-called atheist days. Also, working in linguistics (which I sometimes regret for those two years) permanently lead to my vilification of New Atheism as a bastion of self-deserving ignorance. Some people even game me copies of the "God Delusion" expecting me to suck up his woeful logic and philosophical idiocy. Studying Logical Positivism only made it worse, I figured out where the four car salesman got their manuals and gear, and even now I still scratch my head at why Hilary Putnam was aghast with them.
He's a charlatan, a seller of snake oil. He promises people happiness by endowing them with rational enlightenment... the problem is he lacks integrity and introspect. This is why many philosophers have panned him. As for his book... its propaganda, flat and simple. If he thinks he can simply deconstruct old myths and legends and try to rehash it as "scientific" inquiry, he's effectively spit on everything we are, could and may be. The other is that book is nothing more religious pandering guised as "science." It's called pushing our ideas on kids, and I'm vehemently against such things. I've seen it with religious and right wing books, this is no exception.
Simply put, he and his kind need to be challenged, critiqued, and beat back. They failed philosophy 101 and I think it's time more atheists and agnostic step up to the plate and take a few swings too.
I.E. Attack Graeco-Roman myths and I will roar in wrath of a thousand angry Classicists.