What my intuitive problem of understanding is here: How can one increase the number of outliers while the overall variance of the variable remains the same?
I'd say the wikipedia image answers that - if it's correct, the variance of all the distributions shown is the same. But some of them, for instance the uniform distribution, have all their variance coming from moderately-infrequent deviation from the mean (the shoulder), whereas some have very few extreme deviations from the mean (outliers/the tail).
I'm still not sure that comparing the kurtosis of distributions with
different variance is even that useful in the first place. Some of the online lessons I've found siggest that it's not.
Anyway, if the distributions in your image are all normal (which again, it looks like they are), then they all have a kurtosis of 0 (the normal dist is mesokurtic). You can't change the kurtosis by changing the variance of a normal distribution - you have to use a different distribution, since the shape of the distribution (not its variance) is what kurtosis seems to measure.
* Shivan Hunter hopes this is all correct and he hasn't made a fool of himself for when a real stats nerd finds the thread